Designer Shoe Boutique Coming to Columbia

6:15 PM, Jul 10, 2012   |    comments
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Columbia, SC (WLTX) --  A new Columbia boutique could be a shopper's and shoe lover's paradise. 

Gwen Rawls' Shoes will open in the Trenholm Plaza in August.

"I love heels and if anyone knows me, they know that they're going to see me in heels," said Rawls, the shop's owner. "I love the way shoes make me feel. I've always viewed shoes as my foundation for fashion they make me very happy."

Rawls dresses from the bottom up centering an outfit around her shoes.  Now she wants to bring that feeling of happiness to women of the Midlands.

For now, you can only spot Rawls designer shoes walking through the construction, but next month the boutique will open its doors carrying Italian designers you don't typically stumble upon.

"We want to provide a very unique experience that you can't find anywhere else in the southeast, or the U.S. Often times the more fashionable items are sold in Miami, New York, LA, but they seem to get here a little later," said Rawls.  She says the shoes she will carry are generally only available in Europe. 

Rawls will also carry an exclusive line she helped create.

"There will be a line of shoes that are branded to Gwen Rawls, and I had this great opportunity to sit down with several designers to design a specific shoe for the Gwen Rawls collection so that was a phenomenal thing to me," she said.  The shoes will run you about $300 or more.

Rawls to walk into her dream spent five years working at the management level of UPS, but her travels overseas and love of shoes and fashion eventually led her to another path.  One she hopes will take Columbia one step forward in Fashion.

Rawls says all her shoes are already in transit from Italy. She plans to travel to Milan twice a year for shoe buying trips.

"You know that when you're looking good you feel good," she said.




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