USC Students Judge Super Bowl Ads

1:31 AM, Feb 4, 2013   |    comments
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Columbia, SC (WLTX) -  Many people watch the Super Bowl for the commercials. And many of you were probably judging them from your couches during the game.

However, some USC students were getting class credit for critiquing the expensive advertisements.

One hundred students in the School of Journalism and Mass Communications used special remote controls to evaluate the commercials.

The students judged the ads based on likeability, persuasiveness and brand identity.


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