A screenshot of the March Madness Live app.
(Photo: Turner Sports)
Jon Swartz, USA TODAY
PALO ALTO, Calif. - Easter Sunday, and a family brunch is interrupting the Duke-Louisville game.
Do I surreptitiously excuse myself from the table to catch a quick glance at the basketball game on a TV in an adjacent dining room? Or do I slip an iPhone out of my pocket and tune into the coolest app this side of the Final Four in Atlanta?
March Madness Live, the app overseen by NCAA/Turner Sports/CBS Sports, is a visual godsend for hoops junkies who can't get enough of all 67 games in the NCAA men's tournament. It offers live, crisp video from any game, including Louisville's win over Duke. (The national semifinals - Syracuse vs. Michigan, and Wichita State-Louisville - are Saturday. The national title is Monday night.)
Viewers like what they see: A record 45 million live video streams, and more than 12.6 million hours of live video consumed across smartphones and tablets during the first two weeks of the tournament.
What they see from their iPhones, iPads and Android devices is a live broadcast with social-media flourishes: the ability to join groups, share brackets and chat with friends while viewing games.
A few features stand out: Alerts for upsets and overtimes; video highlights; full-game replays and updated tournament brackets. There's also the requisite "Boss Button."
It all makes for a delightful diversion - from any place at any time. And, like me, you can cradle your "TV set" from your lap without disrupting a family gathering.