Apple store (image by Spencer Platt/Getty)
Jon Swartz, USA TODAY
SAN FRANCISCO - It's Apple's big day.
The company's worldwide developers' conference kicks off at 10 a.m. PT/1 p.m. ET, when CEO Tim Cook takes the stage to deliver a richly anticipated keynote speech. It's been months since Apple unfurled major new products and in that time, the company's stock has taken its lumps amid withering marketing and product assaults by the likes of Google and Samsung.
All hopes to the contrary, this is likely an event where Apple announces software and a strategic road map - not a splashy new phone, tablet or Next Big Thing (with apologies to Samsung's tag line). That usually comes on the heels of the software news.
USA TODAY's tech team is out in full force, deploying Edward C. Baig (analysis on products), Jefferson Graham (video reports), Marco della Cava (a First Take on the proceedings), a live blog on this page, (http://usat.ly/1900ARR) and our editing team of Nancy Blair and Scott Martin.
It should be a long, eventful day.