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Apple Store Could Be Coming to Columbia Area

7:53 PM, Nov 12, 2013   |    comments
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Apple Retail Store(photo credit: Robyn Beck/AFP/Getty Images)

By Derry London, WLTX

Columbia, SC (WLTX) -- Apple, Inc., builder of the hugely popular iPhones, iPads, and Mac computers, is hiring staff in Columbia.

Long the envy of Columbia and Midlands residents, the hugely popular Apple Stores in Charleston, Augusta, GA, and Charlotte have been at least an hour commute for fans of Apple gear, or for Apple owners in need of technical assistance from Apple's "Genius Bar" for in-store support.

I admit, I've become a fan myself, having all but abandoned my HP laptop, replacing it with my iPad 2 for everything I do online & social networks, including publishing articles to the WLTX website.

The Apple Store is not only a retail location to purchase their hardware products, but also offers physical accessories, software, and lessons on how to use their products.

I discovered that Apple has listed 13 positions for the Columbia area, including store and market managers, and Genius Leader, all on the main Apple "Jobs" website.
When searching for openings in other cities in South Carolina, the listings do change, indicating the positions are for the Columbia area, and not a collection of openings within a certain radius or general area.

We reached out to the media contacts at Apple, and following one unreturned phone call, received this response from the Apple representative:

"We have made no announcements about a store in that location."

On numerous occasions all around the country, job listings for Apple positions, including the ones above, appear on the Apple Jobs website, in cities with no store, well ahead of the announcement of a retail opening. Apple's response each time was the same quote we received Tuesday.

Apple Stores typically open to fanfare from long-time customers, with some lining up hours, or even days ahead of the grand opening. 

Apple has been developing and opening retail stores worldwide over the last year, following a 2012 financial call where they proclaimed the opening of 30-35 new stores by the end of 2013.

It's likely the rest of the city will find out, along with us, at the time the property developer or Apple themselves make that formal announcement of a firm timeline and location for the new store.

What do YOU think would be the best location for them? 
Add your suggestion in the comments section & we'll share the tips with everyone!

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