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Internet Activity Shifts as Smartphones Become Norm

3:05 PM, Dec 16, 2013   |    comments
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Mike Snider, USA TODAY

Smartphone and tablet usage continues to drive an increase in mobile Net usages - and a decline in Web activity.

Nearly two-thirds of Americans (65%) have smartphones now, an increase from 56% at the start of 2013, according to a new report from Nielsen out today. More use Android phones (52%) than iOS phones (41%).

The top 10 smartphone apps had big increases, with No. 1 app Facebook attracting 103.4 million users monthly, up 27%. Google Search, Google Play, Google Maps and YouTube took the next four spots.

Overall, online video viewing continued to rise, with top destination YouTube averaging 128 million U.S. visitors each month - a slight decline as its 15% growth in smartphone traffic couldn't offset a 14% decline in web traffic. The next four online video sites were VEVO, Yahoo, AOL Media Network and MSN/WindowsLive/Bing. (For the full list of top 10 apps and sites go to Nielsen's site.

Helping drive online video has been increased use of tablets. Nearly three out of 10 TV households (29%) now own them, up from 5% in 2011. Another factor: Internet TVs in 16% of homes.

Other factoids from Nielsen:

-- HDTVs are now in 83% of homes up from 67% in 2011.
-- Blu-ray Disc and DVD players fell from 86% to 83%.
-- Digital video recorders (DVRs) are in nearly half of homes (49%) up from 42%.
-- Video game consoles are in nearly half of homes (46%) up from 45%.
-- Personal computers are in 80% of homes, up from 79%.

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