Ohio Art Says Etch A Sketch Creator Dies in France

3:18 PM, Feb 2, 2013   |    comments
An 'Etch A Sketch ' is for sale at FAO Schwarz in New York City on March 22, 2012. French electrician André Cassagnes created the toy in the late 1950s as the 'L'Ecran Magique,' and with the Ohio Art Company launched it in the US on July 12, 1960. The iconic toy has found its way to US presidential politics. Republican presidential hopeful Mitt Romney received backing from major Republican figures March 21 after a big win in Illinois, but an aide's gaffe reinforced qualms about his campaign. Ask
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BRYAN, Ohio (AP) - An Ohio toy maker says the inventor of the Etch A Sketch, the famous red toy that generations of children drew on, shook up and started over, has died in France.

The Ohio Art Co. based in Bryan in northwest Ohio says 86-year-old Andre Cassagnes (kah-sahn-YEH') died Jan. 16 in a Paris suburb. The cause wasn't disclosed Saturday.

Ohio Art president Larry Killgallon says the company will always be grateful for an invention that brought joy to so many.

The Toy Industry Association says Cassagnes came upon the Etch A Sketch idea in the late 1950s. He peeled a translucent decal from a light switch plate and found pencil mark images transferred to the opposite face.

The toy, with its gray screen and red frame, has two knobs that are twisted to create drawings. A shake erases the image.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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