People watch as the cruise ship Norwegian Getaway leaves the shipyard in northern Germany on November 2, 2013. (Photo credit: Ingo Wagner/AFP/Getty Images)
By Gene Sloan, USA TODAY
Norwegian Cruise Line's newest ship will be transformed into a Bud Light-themed hotel - if only for a few days.
As USA TODAY's Laura Petrecca today reveals in an exclusive report on corporate party plans for Super Bowl XLVIII, Anheuser-Busch InBev will turn the soon-to-debut, 4,028-passenger Norwegian Getaway into a massive "Bud Light Hotel" lodging space and entertainment venue for the event.
The Norwegian Getaway will be docked in New York for the Feb. 2 game at MetLife Stadium in East Rutherford, N.J., and the Bud Light Hotel will encompass the ship and the adjacent Intrepid Sea, Air & Space Museum. Lodging will be available Thursday before the game through Monday morning.
As part of the transformation, A-B will plaster the Bud Light moniker on thousands of pillows, hand towels, shampoo bottles and other shipboard items, and will host concerts, business meetings and other gatherings in its event area. That space will include the Getaway, the deck of the retired military ship the Intrepid, its pier and the surrounding area.
Currently under construction at a shipyard in Germany, the 146,600-ton Norwegian Getaway is a sister to the six-month-old Norwegian Breakaway and is scheduled to debut in January. Like the Norwegian Breakaway, it will feature a sprawling, deck-top fun zone with five water slides; a restaurant-lined boardwalk; large production shows including Broadway's Legally Blonde; and a giant, two-deck spa. Five things you'll love about the Norwegian Breakaway.
Following pre-inaugural events and the Super Bowl, the Norwegian Getaway will head to Miami, where it will be based year-round for seven-night cruises to the Eastern Caribbean.
Both the Norwegian Getaway and Norwegian Breakaway were named by a USA TODAY reader in 2011 in a contest held here at usatoday.com.